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Ideas to craft your newsletter message according to different segments Demographic Segments Psychographic Segments Behavioral Segments Send information about gender-specific products Highlight a certain product category to each segment Send product recommendations or special sales similar to previous purchases Share special events or deals in the city or area of each segment Focus on products that go with each interest group Offer a discount to customers that spend over a certain amount Share different products or offers specific to each age group Offer products that match a certain lifestyle Encourage customers that haven t made a purchase in a longer period of time to come back with a special offer.

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