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Ваш ответ на сообщение от generic viagra
This past year, GlaxoSmithKline unveiled Levitra, which is similar in profile to Viagra, but Eli Lilly introduced Cialis, a product the manufacturer claims will start working twice as fast as Viagra and continues for up to 24-36 hours, compared to Viagra and Levitra's promised 4-6 hour window.
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Top Down = someone else reported it
Forrester, Gartner, Your Uncle
Bottom Up = calculate users/usage/rev$
Avg Txn = $X
Y customers in our market
Avg customer buys Z times per year
Market Size = $X * Y * Z annually = a big friggin’ #
Market growing @ 100+% per year
note : “top down” and “bottom up” have nothing to do with giving VCs hard-ons.